Formula 1 2022: Oracle signs F1 title sponsorship deal with Red Bull.
US tech giant Oracle has become the title sponsor of the Red Bull Racing Formula 1 team following Honda's official withdrawal from the sport.
Software giant Oracle has signed on as title sponsor to newly-crowned 2021 Formula One champion Max Verstappen's Red Bull team in a broadening out of the partnership the two parties struck last year.
The new deal, announced to coincide with the launch of Red Bull's 2022 car on Wednesday with which Verstappen hopes to defend his title, will see the team renamed Oracle Red Bull Racing.
The Milton Keynes-based outfit will also make greater use of Oracle's cloud infrastructure to hone race strategy and engine development, including work on the team's new 2026 power units, and help Red Bull drive greater fan engagement.
MORE: Everything you need to know about 2022 F1 calendar, New car, launch dates, All the drivers Grid, teams Lineups.
Red Bull Racing Team Boss Christian Horner said:
"Oracle Cloud enabled us to make race day decisions that helped Max Verstappen win the 2021 drivers' championship," said team boss Christian Horner.
"Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort.
"Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage."
Red Bull marketing boss Oliver Hughes said
The deal will "enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy.
"We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action, and Oracle's world class innovation and technology will help us achieve that goal."
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