Super Bowl 60 commercials cost in 2026: Ads prices increase from $37K to $10m over the years since 1967.
The cost of a Super Bowl commercial has cracked eight figures.
What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves.
As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000.
The combined pull of the Super Bowl and Sunday Night Football propelled NBC to its most lucrative NFL season on record, with the championship serving as the crown jewel. When the inaugural Super Bowl broadcast in 1967, a 30-second advertisement ran just $42,500.
The figure had climbed to $700,000 by 1990, crossing the $1 million threshold in 1995. By 2017, rates had surpassed $5 million per placement, effectively doubling within the last ten years.
To put that into perspective, it cost roughly $233,333 per second for an ad in the 2024 Super Bowl between the Kansas City Chiefs and San Francisco 49ers.
And the costs work just as well for the network that airs the Super Bowl: a recent figure showed earnings of $600 million for in-game ad revenue.
Any guesses as to what a 2026 Super Bowl commercial will cost?
Let's take a look throughout history ahead of the answer...
What was the cost of a commercial in the first Super Bowl ever played in 1967?
- Super Bowl I, which took place in 1967, featured the Green Bay Packers and the Kansas City Chiefs.
- The cost of a commercial at the first Super Bowl was $37,500,
Back in 1967, the inaugural Super Bowl aired on CBS and NBC. It was the only year the big game was carried by two different networks. Ads sold on NBC cost $37,500, while those on CBS cost $45,500, according to SuperBowl-ads.com.
There were 24,430,000 viewers of NBC's broadcast and 26,750,000 of CBS's, for an average of $651.47 per view on NBC and $587.91 per view on CBS.
What is the most expensive ads price in Super Bowl history?
The most expensive ads in Super Bowl history both came in 2019: Google and Amazon each spent $16.8 million.
Google’s ad was an emotional spot centered around an elderly man trying to hold on to the memories he had of his late wife. It highlighted one’s ability to use Google Assistant to literally remember small details for you, should you ask it to.
Amazon went down a comedic route, asking viewers what life was like before Alexa. The ad featured married couple Ellen Degeneres and Portia de Rossi.
Super Bowl commercial cost for 30-second ad over the years 1967-2026
Here's what 30-second Super Bowl ads have cost through the years:
Super Bowl I, 1967 – $37,500
Super Bowl II, 1968 – $54,500
Super Bowl III, 1969 – $55,000
Super Bowl IV, 1970 – $78,200
Super Bowl V, 1971 – $72,500
Super Bowl VI, 1972 – $86,100
Super Bowl VII, 1973 – $88,100
Super Bowl VIII, 1974 – $103,500
Super Bowl IX, 1975 – $107,000
Super Bowl X, 1976 – $110,000
Super Bowl XI, 1977 – $125,000
Super Bowl XII, 1978 –$162,300
Super Bowl XIII, 1979 – $185,000
Super Bowl XIV, 1980 – $222,000
Super Bowl XV, 1981 – $275,000
Super Bowl XVI, 1982 – $324,300
Super Bowl XVII, 1983 – $400,000
Super Bowl XVIII, 1984 – $368,200
Super Bowl XIX, 1985 – $525,000
Super Bowl XX, 1986 – $550,000
Super Bowl XXI, 1987 – $600,000
Super Bowl XXII, 1988 – $645,500
Super Bowl XXIII, 1989 – $675,500
Super Bowl XXIV, 1990 – $700,400
Super Bowl XXV, 1991 – $800,000
Super Bowl XXVI, 1992 – $850,000
Super Bowl XXVII, 1993 – $850,000
Super Bowl XXVIII, 1994 – $900,000
Super Bowl XXIX, 1995 – $1.15 million
Super Bowl XXX, 1996 – $1.085 million
Super Bowl XXXI, 1997 – $1.2 million
Super Bowl XXXII, 1998 – $1.29 million
Super Bowl XXXIII, 1999 – $1.6 million
Super Bowl XXXIV, 2000 – $2.1 million
Super Bowl XXXV, 2001 – $2.2 million
Super Bowl XXXVI, 2002 – $2.2 million
Super Bowl XXXVII, 2003 – $2.2 million
Super Bowl XXXVIII, 2004 – $2.3 million
Super Bowl XXXIX, 2005 – $2.4 million
Super Bowl XL, 2006 – $2.5 million
Super Bowl XLI, 2007 – $2.385 million
Super Bowl XLII, 2008 – $2.699 million
Super Bowl XLIII, 2009 – $2.999 million
Super Bowl XLIV, 2010 – $2.954 million
Super Bowl XLV, 2011 – $3.1 million
Super Bowl XLVI, 2012 – $3.5 million
Super Bowl XLVII, 2013 – $3.8 million
Super Bowl XLVIII, 2014 – $4 million
Super Bowl XLIX, 2015 – $4.25 million
Super Bowl 50, 2016 – $4.5 million
Super Bowl LI, 2017 – $5 million
Super Bowl LII, 2018 – $5.2 million
Super Bowl LIII, 2019 – $5.3 million
Super Bowl LIV, 2020 – $5.6 million
Super Bowl LV, 2021 – $5.5 milllion
Super Bowl LVI, 2022 – $6.5 million
Super Bowl LVII, 2023 – $7 million
Super Bowl LVIII, 2024 – $7 million
Super Bowl LIX, 2025 – $8 million
Super Bowl 60, 2026 – $10 million
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