Dallas Cowboys vs San Francisco 49ers draws 41.5 million viewers, most for a wild card game in seven years.
Sunday’s 49ers nailbiting win upsets Cowboys in NFC Wild Card game averaged a 20.7 rating and 41.50 million viewers across CBS and Nickelodeon, the largest audience for any NFL Wild Card game since Lions-Cowboys on FOX in seven years since 2015 (42.32M).
The 49ers’ nailbiting win, which peaked with 50.23 million viewers, delivered the second-largest Wild Card audience ever on CBS. Only Steelers-Broncos a decade ago (42.37M) averaged more viewers.
The Cowboys typically draw the biggest TV audiences of any NFL team.
49ers-Cowboys ranks as the most-watched television program since last year’s Super Bowl, with the combined audience edging out the Raiders-Cowboys Thanksgiving game on CBS alone (40.8M).
According to Sportsmediawatch
Eagles vs Buccaneers averaged a 16.0M and 30.37 million on FOX
Steelers vs Chiefs nightcap turned in averaged a 14.7M and 28.94 million on NBC,
Raiders vs Bengals started Wild Card weekend with averaged a 14.2M and 27.70 million on NBC
Patriots vs Bills averaged a 13.2M and 26.37 million on CBS in primetime
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